Description

Boursin’s sales were lagging with artisanal cheeses becoming common in every grocery store, so they challenged us to create a social campaign that would permit them sacred space in the hearts (and charcuterie boards) of everyday hosts. Enter Antoni Porowski, the ultimate anyone-can-host coach from Queer Eye. Like any good host, he struck the right balance of fun, sincere, and charming. He was our easy-on-the-eyes guy to demonstrate some easy-to-host recipes—many he created himself.

While the work itself—an entire six-month social campaign shot with an influencer/media event + experience—is noteworthy, how it came together IN ONE DAY with such an amazing team is the real story.

Role

Creative Director