"A true thing, poorly expressed, is a lie." - Stephen Fry

Every brand has a truth they haven't explored.
I'm always looking for it, and the best way to express it.
It's the only way to make brands matter—and to ensure audiences feel understood, not targeted.

Campaign-centric, strategy-obsessed, PR and social-currency inspired—
and naturally passionate about design & visual language.
I've worked on award-winning campaigns across the spectrum of clients, categories, and mediums.

As far as A.I. goes, I fully explore, embrace, and become fluent in as many tools as possible while considering all of the ethical and environmental implications.

I look for collaboration, positivity, and the right amount of weird in every person and place I work. It's easy to admit great ideas rarely come from creative leaders—they come from unique people and experiences they surround themselves with.

If it wasn't clear already, my approach to challenges is always rooted in wonder. Probably because I'm also a science & sci-fi geek with unlimited wonder for the universe, and a firm believer that we've never been alone. 👽

Currently kicking around some great ideas with even greater people at Merge.