Full brand relaunch campaign for Gone Rogue, a chip brand that cracked the code on the right kind of high-protein snack, i.e. super flavorful jerky chips.

We partnered with US Women’s Soccer star and Olympic Gold Medalist Carli Lloyd for the launch, lifestyle influencers to educate, and the Spartan Races to get it in the hands of the most passionate protein seekers.

Director: Dylan Mulick