Description

Instant Pot’s claim to fame—other than being the most tribal multicooker out there—is that everything they do is beautiful, delicious, and fast. Fast enough, on even the craziest weekday, to give you time back to actually spend time with your family.

The ad buys were short and sweet, designed for social to not only rally and be shared by their tribe, but also targeted to busy families who are on the cusp of adding one to their home.

Role

Creative Director

For

Instant Pot

Type

OLV Campaign