Pronto, Pronto | Barilla

When pasta doesn’t need boiling water or draining, even the busiest people, i.e. New Yorkers, have time to make a quality Italian meal.

For one day we took over the Flat Iron plaza in Manhattan for a creator-hosted sibling rivalry cook-off between Top Chef’s Voltaggio Bros.—who had to be hands off, recruiting passerby to join in the cooking competition.

  • For Barilla

Long form film

:30 trailer

:15 teaser (instagram, preroll)

YouTube partner episode with Mind Over Munch

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Literally in the talent contract: “Don’t put our faces in banner ads.”