Mobile App Launch | McDonald’s

McDonald’s was late to the app party, but they came bearing gifts: a free sandwich when you download. The iconic sandwiches lent themselves to the simplicity of the campaign: there’s a sandwich in your phone.

Creative partner: Amy Dominguez.

  • For McDonald’s

Print.

Mobile presence through promoted Facebook and Twitter instant downloads, along with targeted mobile ads.

Digital OOH: drawing in passerby with a simple visual accompanied by a simple message.

Bus shelter OOH takeover. Keeping it simple on the outside to draw in the curious, text-to-download on the insider.

Retail exterior posters.

Infiltrating the existing merchandising allowed for borrowing equity of any product, along with reducing unnecessary extra printed elements.

Finding opportunities at the pay window in the drive-thru and on the back of receipts where customers have an extra moment to initiate a quick download.