Prior to the Michigan Answers brand campaign, Michigan Medicine acquired Sparrow Health in mid-Michigan, and needed a launch campaign for the rebrand (UofM Health-Sparrow). When a community hospital joins a world-class system, more is possible.

Our “Game-Changer” spot aired during the 2024 NCAA Final Four—in which the spotlight was one women’s basketball—we told a story inspired by Athletic Heart Syndrome where a young athlete gets the care she needs from world-class UofM providers.