One Hot Holiday | McDonald’s/Microsoft
Left: Photography, Right: Final Print
Left: Photography, Right: Final Print
Left: Photography, Right: Final Print
Left: Photography, Right: Final Print
Digital menuboard animation
Desktop site flythrough
Mobile site
New promo packaging
Description
In December of 2013, McDonald’s partnered with Microsoft and their launch of the new Xbox One for a new peel and win promotion. We sold through a simplified, clean, aerial photography style influenced by Bauhaus forms and angles—something never done by McDonald’s before. The game piece itself could be found on all the new habanero products, so together with the hottest new game system, One Hot Holiday made perfect sense.
Creative partners: Susan Graan, Kyle Baer, Natasha Oliveras, Aaron Branch, Katherine Rohlfing, Eric Ronne
For
McDonald’s + Microsoft / Campaign